Natural Fragrance Rose shares Hope, Delivering Fragrance Blooms to Residents at the Downtown Women’s Center Los Angeles

ON: February 12, 2020 BY: Alexandra Bonnet OBSESSIONS
Garden-grown Natural Fragrance Roses capture the enduring spirit of love and hope this Valentine’s Day

This Valentine’s Day, Natural Fragrance Rose celebrates the spirit of love by donating an eco-friendly  Natural Fragrance Rose to each of the 48 units at the Los Angeles location Downtown Women’s Center (DWC) Los Angeles. Developed by third-generation Dutch florist Peter Persoon, Natural Fragrance Rose is a real, self-hydrating bloom that stays just-picked fresh and lavishly scented for up to 4 months without sunlight, water, or care. A beautiful, lasting symbol of hope and love, Natural Fragrance Rose offers a gesture of encouragement to women experiencing homelessness in Los Angeles, along with those at the DWC who serve and empower them.

“The Valentine’s holiday is all about sharing love and doing good to those around us,” explains Natural Fragrance Rose Inventor and Founder Peter Persoon. “The Downtown Women’s Center is an incredible advocate for a distinctly vulnerable part of our Los Angeles community, and our hope is that each rose brightens and uplifts the spirits of all who reside and work there.” 
The Downtown Women’s Center (DWC) is the only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women. DWC envisions a Los Angeles with every woman housed and on a path to personal stability. They work toward this goal in a variety of meaningful ways, including providing on-site housing, primary health care, trauma recovery services, and three nutritious, home-cooked meals each day.
“It is no secret that homelessness is one of the most pressing crises facing Los Angeles and communities across this state. Holiday-inspired donations from socially conscious companies like Natural Fragrance Rose are not only enjoyable and appreciated, they bring much needed attention and can help encourage more corporate giving and volunteerism,” shares Lorena Sanchez Senior Director of Communication and Development.

Learn more about the Downtown Women’s Center Los Angeles at DowntownWomensCenter.org.

About Natural Fragrance Rose:

The green revolution in indoor fragrance. Instead of draining  fragrances from flowers and plants and diffusing them by candles and diffusers, Natural Fragrance Rose made the flowers last. Utilizing nature’s diffusers, the flower itself. Without flame or electricity, a safe alternative to carbon-burning candles or diffusers, Natural Fragrance Roses offer a variety of tantalizing, botanically-based scents. Each premium flower is produced using proprietary technology that replaces the plant’s water cells with bio-based moisturizing creams. Taking in moisture from the air, the blooms require no water or care, staying delightfully fresh and aromatic for months – up to 10 times longer than fresh-cut roses. With no need for refrigeration, Natural Fragrance Roses are transported and displayed in a glass vase which cuts over 9 times the transport and emissions waste of traditionally manufactured roses. Visit www.NaturalFragranceRose.com to learn more and shop the complete home fragrance collection.

About The Downtown Women’s Center (DWC) Los Angeles:

The Downtown Women’s Center (DWC) is the only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women. DWC envisions a Los Angeles with every woman housed and on a path to personal stability. Its mission is to end homelessness for women in greater Los Angeles through housing, wellness, and advocacy. Founded in 1978, DWC was the first permanent supportive housing provider for women in the U.S. Learn more at DowntownWomensCenter.org

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