Jonathan Anderson Leaves Loewe—All Signs Point to Dior
For over a decade, Jonathan Anderson has been the creative force behind Loewe, transforming the Spanish heritage house into one of the most forward-thinking brands in luxury fashion. His departure marks the end of an era—one defined by avant-garde craftsmanship, surrealistic aesthetics, and an unrivaled ability to blend art with fashion. But as one chapter closes, speculation swirls about his next move. Could Dior be his next destination? With industry insiders hinting at a seismic shift within LVMH, all eyes are on Anderson as the fashion world braces for what could be one of the most high-profile appointments of the year.
A Transformative Era at Loewe
Jonathan Anderson’s tenure at Loewe was nothing short of revolutionary. Appointed as Creative Director in 2013, he took a brand once known primarily for its leather goods and injected it with a modern, artistic energy. Under his leadership, Loewe became synonymous with experimental silhouettes, craft-focused collections, and viral fashion moments.
The introduction of the Puzzle bag in 2014 cemented Anderson’s ability to create not just beautiful pieces but commercial successes. The bag became an instant icon, evolving over the years into a staple for collectors and fashion enthusiasts alike. By 2024, Loewe’s revenue had skyrocketed from €230 million to over €1 billion, a testament to Anderson’s ability to blend creativity with business acumen.
Reflecting on his departure, Anderson shared in an official statement:
“While my chapter draws to a close, Loewe’s story will continue for many years to come, and I will look on with pride, watching it continue to grow, the amazing Spanish brand I once called home.”
The Dior Speculation: Is Anderson Taking Over?
Following the announcement, rumors immediately began circulating that Anderson’s next move could be Dior. Industry insiders have suggested that LVMH is considering a major restructuring, with Anderson potentially overseeing both menswear and womenswear at the French house. This would mark a bold shift, as Dior has historically had separate designers for each division—Kim Jones for menswear and Maria Grazia Chiuri for womenswear.
Reports suggest that Anderson may have already been consulting on Dior’s upcoming collections, hinting at a smooth transition should the appointment be confirmed. His avant-garde yet deeply artisanal approach aligns with Dior’s legacy, making him a natural fit for the maison’s next chapter.
What This Means for Luxury Fashion
Anderson’s potential move to Dior is part of a larger pattern of creative reshuffling in the luxury industry. In recent months, brands like Gucci and Balenciaga have also undergone major leadership changes, signaling a broader industry shift toward new creative perspectives and fresh energy.
For Loewe, Anderson’s exit raises an equally compelling question: Who will take his place? Speculation points to Jack McCollough and Lazaro Hernandez of Proenza Schouler, who recently departed their own label. Their modern yet classic aesthetic could bring a new vision to Loewe, continuing its trajectory while adding their own signature touch.
The Future of Fashion’s Most-Wanted Designer
As the industry awaits confirmation, one thing is certain: Jonathan Anderson’s next move will redefine luxury fashion once again. Whether he steps into Dior’s atelier or surprises with an entirely different direction, his ability to craft fashion narratives that transcend trends ensures that wherever he lands, the impact will be felt across the industry.
For now, the fashion world watches and waits—because when Anderson speaks, the future of fashion listens.