IBY Beauty (pronounced I.B.Y.)

IBY Beauty is a California inspired cosmetic brand that creates products that will make you feel beautiful and confident. The wide range of products encourages you to be your own makeup artist and express yourself in fun, new ways. It will feel even better to wear IBY knowing that all of their cosmetics are cruelty free and free of parabens and sulfates. We’ve created the perfect everyday look using some of IBY’s beauty products!

Start with the Radiant Glow Highlighter in your favorite color. Brushing this highlight onto your cheekbones, nose, and cupid’s bow will make your favorite features pop and glow. If you can’t pick just one color, the Radiant Glow Palette has blush, contour, and highlight shades to create a glow from within. The palette has shades of pearly pinks, golden bronzes, rose golds, and peachy corals that will match any skin tone and create the glow you desire. For the eyes, we used the Carry On Face Palette. With 9 eyeshadow shades, 2 blushes, and 2 highlighters, this palette was curated for girls on the go. With this palette alone, you can create a glamorous date night look or a natural daytime look. We love the Cheek to Cheek blush palette, because everyone knows a rosy cheek is in this season. Pick your favorite blush duo to sweep from cheek to cheek and make your summer glow last. For the finishing touch, pamper your lips with Glossed Up and achieve the ultimate shine.

Create your own look with amazing products from the IBY Beauty line!

By Sonja Grunfeld