UNIQLO Launches Musée du Louvre Collection

UNIQLO Launches Musée du Louvre Collection
Men’s collection concept by graphic artist Peter Saville

UNIQLO, the Japanese global apparel retailer launched a collaboration collection with Musée du Louvre on February 8th. This commemorative first series is part of a partnership between UNIQLO and the Louvre that will begin from 2021. This collection, which expresses historical masterpieces such as Mona Lisa through the unique interpretations of UT, is refined LifeWearbased on the shared desire of UNIQLO and the Louvre to color life through art.

“I am honored and excited to be partnering with the world-renownedMusée du Louvre. This is a longtime dream come true,” said fast Retailing Chairman, President, and CEO Tadashi Yanai.”UNIQLO has done much to date to share the pleasure of art with the general public, especially in keeping with our commitment to LifeWear, which is clothing designed to help make everyone’s daily life better. We hope that our partnership with the museum can enable as many people as possible to experience and appreciate the universal beauty of the masterworks in their collections.

“As the first initiative in the program, the UNIQLO T-shirt (UT) brand will debut Musée du LouvreCollectionon February 4, with date to differ by market. The men’s UT line was created by prominent British graphic artist Peter Saville,well-known for revolutionizing record cover designs in the early 80’s, especially for Joy Division and New Order. His sophisticated graphic approach to the new collection concentrates on the inventory number system that museums use to catalog the works of art. Additionally UNIQLO will launch women’s UTs featuring Louvre works with a focus on the female form as a universal message for diversity and expand its overall collection with new items through 2024.

Starting spring 2021, UNIQLO will take over sponsorship of the Free Saturday Nightsprogramthat began in January 2019. Designed as unique, festive occasions, these night openings are aimed at encouraging new visitors to learn about the Louvre and its artworks in a more relaxed environment. For this purpose, the museum opening hours are extended on the first Saturday of each month from 6 p.m. to 9:45 p.m. Visitors are invited to wander through the three wings of the Louvre, discovering masterpieces of art history and the little-known corners of the former palace of the kings of France. Free Saturday Nights is popular;160,000 people participated in 2019, mainly families and people working in the Paris region. Although temporarily suspended due to the current pandemic, this program is expected to resume its usual rhythm on the first Saturday of each month.

Collection Overview

Lineup: “Musée du Louvre: Art and Logic by PETER SAVILLE”
Men’s T-shirts6designs $19.90
Men’sHoodies4 designs$29.90

“Musée du Louvre: Blossom of Diversity
“Women’s T-shirts6designs$19.90
Women’s Sweatshirts4designs $29.90

Availability: Select UNIQLOstores and the uniqlo.com online store.
Special site:https://www.uniqlo.com/louvre-x-uniqlo/
*Includes special video with comments from Peter Saville