SPARTI SCENTS: A New Way To Wear Fragrance
GUYS! I don’t know about you but personally, I love to have ways to “freshen up” any time anywhere throughout the day. Now, of course, bringing my bottle of perfume in my purse seems a little over the top but now I found an even better way… SPARTI SCENTS! It’s the NEW Cool Way to Wear Fragrance that just launched in nearly 1800 Walmart stores nationwide.
As part of Walmart’s fragrance innovation strategy, Sparti is filling the beauty aisles with its new mini-stick powered by Scentinvent Technologies, LLC. This portable, clean, playful, accessibly priced, alcohol-free, and fun to show off brand is powering up social media feeds with joyful content built around community. Girls nationwide are swirling and twirling to share how Spart fragrances make them not only smell great but give them a boost of confidence throughout the day.
The brand’s mission is to excite and delight the GEN Z audience to incorporate fragrance into their daily routine as well as build a strong community that celebrates a new form of fragrance that is accessible in price and social media savvy. This unique fragrance brand is community- based and is growing and gaining traction across the country with consumers that are engaged creating clever, fun, and joyful content with these new inspirational scents.
Sparti Scentsâ is here to ignite, excite and delight the next generation of fragrance wearers. From its clever use of gifs to its electric vibrant website colors, Spotify playlists, and a QR code where you can learn about the founder story and scents. It also connects you directly to the point of the sale at Walmart.com. and Sparti Scentsâ TikTok.
So, let’s meet the Sparti Scents Team!
Abby Wallach is an award-winning beauty and media entrepreneur, executive producer, and digital media expert. CEO and Co-Founder of Scentinventä Technologies, LLC and of Sparti Scentsä, she is currently a Co-host of the Beauty Is Your Business Podcast by Mouth Media Networks where she interviews beauty industry heavyweights, leaders, and innovators.
Caroline Fabrigas is an award-winning beauty expert, entrepreneur, and executive. She has held executive-level positions at Clarins, Prada Beauty, Lancaster Group, Lancôme, Estee Lauder, and Chanel. Her most recent position has been as CEO of Scent Marketing, Inc. She is the Co- Founder of Scentinventä Technologies, LLC and Co-Founder of Sparti Scentsä Some of her recent awards include: a Fashion Group International, Entrepreneur of the Year Award, Recipient of the Beyond Beauty Award, WWD Beauty Biz New Product Launch of the Year Award, Woman of the Future Award, Beauty Honoree and Fashion Group International Rising Star Nominee. Website: http://www.caroline-fabrigas.com/