Rei Cosmetics: Your Gateway to the Best of J-Beauty
When it comes to Japanese beauty, precision, performance, and innovation are everything. Rei Cosmetics brings the very best of J-Beauty to a global audience, curating cult-favorite makeup, skincare, and haircare brands that blend cutting-edge formulas with effortless elegance.
From award-winning mascaras to glow-boosting rice masks and honey-infused hair oils, Rei Cosmetics is all about results-driven beauty with a refined, minimalist touch. Below, we’re highlighting some of our absolute must-haves.
Precision Eyes, All Day
3650 Liquid Eyeliner
Fade-proof, waterproof, and made to last from morning to night, this eyeliner resists sweat, tears, and smudging. The fine artisanal brush and unique octagonal grip make it easy to create everything from delicate flicks to bold graphic lines with total control.
Dejavu Fiberwig Ultra Long Mascara
A true icon in Japan, continuously ranked in the top three for nearly two decades. This revolutionary “film” mascara wraps each lash in lengthening fibers for a naturally long, lush look that stays put, yet removes easily with warm water. No clumps, no flakes, just beautifully extended lashes.
D-UP Silky Liquid Eyeliner (Waterproof)
Smooth, vibrant, and incredibly easy to use, this eyeliner glides effortlessly across the lid. Whether you want a soft everyday line or a dramatic wing, its flexible brush tip gives you creative freedom with long-lasting color payoff.
The Ultimate Glow
Majolica Majorca Puff de Cheek Mix
This soft powder blush delivers a sweet, translucent pop of color that looks fresh from morning to night. Applied with its signature puff, it melts seamlessly into the skin for that natural, “lit-from-within” glow.
Daisy Doll Glitter Eye Color
A water-based liquid glitter that blends different-sized pearlescent glitters for a dimensional yet subtle sparkle. The formula keeps shimmer exactly where you place it, no messy fallout while hyaluronic acid helps keep the delicate eye area hydrated. Perfect for adding just a touch of glam.
Canmake Cream Cheek (Pearl)
For that true “glow from within” look, this silky cream-gel blush melts seamlessly into the skin. Rich in moisture, it keeps cheeks hydrated while leaving a healthy, dewy finish that feels lightweight and luminous.
Soft, Glossy Lips
Canmake Melty Luminous Rouge
This ultra-smooth tint glides effortlessly onto the lips, delivering a plump, glossy finish that lasts all day. Enriched with nourishing oils and a Vaseline base, it keeps lips soft, hydrated, and luminous from morning to night.
Fujiko Nuance Wrap Lip Tint
A true bestseller in Japan, this hydrating H2O-based tint delivers vibrant color with a glossy, non-transfer finish. The nuanced shades create a plump, dewy, kissable pout that stays shiny and fresh for hours.
Skincare That Refines & Restores
Ishizawa Lab Keana Nadeshiko Rice Pack
Inspired by the nourishing power of Japanese rice, this creamy wash-off mask deeply hydrates while refining texture and minimizing the look of pores. After just one use, skin feels plump, smooth, and radiant, like freshly steamed rice.
FANCL Mild Cleansing Oil
Japan’s #1 makeup remover for a reason. This rich yet gentle oil melts away even waterproof makeup while lifting impurities from pores, no harsh rubbing required. Skin is left soft, balanced, and beautifully clean.
Salon-Level Haircare at Home
&honey Deep Moist Hair Oil 3.0
An award-winning favorite in Japan, this ultra-nourishing oil blends Manuka, Acacia, and raw honey with Moroccan organic argan oil. The result? Deep hydration, enhanced shine, and silky-smooth strands that feel luxuriously healthy.
Tsubaki Premium EX Repair Mask
A luxurious, intensive treatment designed to repair and nourish damaged strands. Delivering salon-quality results at home, it restores smoothness, strength, and silky shine in minutes.
Chic & Travel-Ready
Rei Cosmetics Makeup Bag
Clear, chic, and practical. This sleek, water-resistant makeup bag keeps your beauty essentials visible and organized. Spacious enough for brushes and palettes yet compact enough for travel, it’s the ultimate on-the-go companion.
The J-Beauty Difference
What sets Rei Cosmetics apart is its commitment to quality, innovation, and effortless beauty. Each product reflects the Japanese philosophy of thoughtful formulation, high performance without heaviness, long wear without damage, and glow without excess.
Whether you’re discovering J-Beauty for the first time or adding to an already curated routine, Rei Cosmetics makes it easy to experience some of Japan’s most beloved beauty essentials, all in one place.