A 10-piece capsule marks Palace's new Soho flagship, with a screen-printed Camden car coat, a hybrid logo and Burberry-checked skate gear.
Palace has moved house, and it’s celebrating by borrowing a very good coat. The Palace x Burberry capsule, ten pieces of outerwear, casual clothing and skate gear, goes on sale on November 5, and you can only get it in one place: the label’s new store at 8 Poland Street in Soho.
A new address, a loud housewarming
The timing is the point. Palace has closed its long-standing Brewer Street shop and relocated just around the corner to a larger, multi-floor flagship. Same neighbourhood, more floors, and a launch that makes customers walk through the door to buy anything. No drop-from-your-sofa option here: the collection is tied directly to the opening.
Choosing Burberry as the opening act says something. Both names are London through and through, one a skate label, the other a British fashion house. Palace has built a reputation for unexpected partners, taking familiar products and branding and running them through its own skate-shop lens. Burberry is the latest luxury name on that list, and the collaboration leans on British tailoring and outerwear references rather than a quick logo swap.
The coat does the talking
Everything in the capsule hangs off Burberry’s Camden car coat. It keeps its honey beige colour, one of the most recognisable shades in the house’s outerwear, but it picks up screen-printed artwork inspired by the British countryside. The graphics spread across the coat, so a silhouette that usually signals quiet restraint now carries pictures. It’s a neat trick: the cut stays classic, and the print does the cheeky part.
That tension is the whole story of the collaboration. A car coat is a grown-up garment. A screen print is what you’d expect on a skate tee. Putting them on the same piece is how the two labels show they can share a wardrobe, with Burberry’s outerwear getting a seat in Palace’s.
The rest of the ten
Beyond the coat, the range covers hooded jackets, graphic T-shirts, caps and collaborative skateboards. That’s the standard Palace shopping list: practical layers, easy staples and something to ride. The boards matter more than they might seem. A skate label teaming up with a heritage house and then actually making decks keeps the project rooted in what Palace does, rather than turning it into a fashion-week exercise in borrowed cool.
Burberry’s signature check turns up on selected designs, which means one of the house’s most famous patterns lands on skate-adjacent clothes. The logo is the other big detail. Palace brings its Tri-Ferg emblem, and the two labels merge it with Burberry’s Equestrian Knight motif into a hybrid mark. It appears on selected pieces and works as the capsule’s shared signature, with each brand’s symbol readable in the other’s.
Why the pairing matters
Collaborations between streetwear labels and luxury houses are plentiful, and most are an exercise in matching logos. This one has a stronger argument for itself. Both brands are London-based, the release celebrates a real change of address in Soho, and the centrepiece is a coat with a clear identity rather than a generic hoodie with a badge on it. The countryside prints add a second layer: a skate label from the city reaching for rural imagery on a coat designed for getting in and out of cars.
For British fashion, the appeal is a heritage name appearing in a skate setting without stripping out what makes it recognisable. The beige stays, the check stays, the knight stays. For Palace, it’s a flagship opening with a calling card that people will queue for, or at least cross Soho for.
Details such as pricing weren’t part of the announcement, so the first real look comes on November 5 at Poland Street. If you’re after the coat, it’s the sort of piece where you’ll want to be there early. Palace’s move to its larger store marks a new chapter in Soho, and a honey-beige car coat covered in countryside scenes is a fairly confident way to start it.
Via DSCENE
