Noah Goes West: Introducing Noah’s First Store in Los Angeles

Noah has officially arrived in Los Angeles. The New York-based fashion brand opened its very first West Coast location today, Friday, May 29, 2026, marking the brand’s fourth store globally and an exciting new chapter for the label founded by Brendon Babenzien and Estelle Bailey-Babenzien.

Located at 911 N Orange Dr. in Los Angeles, the new space feels much more than just a retail store. True to Noah’s identity, the location was created as a place for community, creativity, and culture. Designed by Estelle Bailey-Babenzien, the 5,000-square-foot store combines clean architecture with warm and lived-in details, blending Noah’s East Coast roots with the laid-back energy of California.

The space includes an outdoor courtyard, a vaulted-ceiling interior, a full kitchen, and even a screening and soundstage sponsored by Sony Electronics using their ULT speakers. The goal is to host everything from intimate dinners and film nights to live performances, talks, and book clubs with the local community.

For founder Brendon Babenzien, California has always represented inspiration, freedom, and creativity. Growing up on the East Coast, California culture felt almost mythical. Surfing, skating, music, sunshine, and street style all played a major role in shaping Noah’s identity over the years. That mix of surf culture, punk attitude, hip-hop influence, and classic prep became part of the DNA that defines the brand today.

The new store also highlights Noah’s commitment to craftsmanship and collaboration. The interior brings together artists, designers, and makers from around the world. From custom furniture and handmade rugs to an in-store skate bowl and original artwork, every detail was carefully selected to create a unique environment that feels creative and personal.

Founded in 2015, Noah has built a loyal following thanks to its mix of timeless menswear, skate and surf influence, and strong ethical values. The brand is known for producing high-quality clothing responsibly across the United States, Canada, and Europe while staying committed to originality and integrity.

Before launching Noah, Brendon Babenzien spent over 15 years as Design Director at Supreme, helping shape modern streetwear culture. Together with Estelle Bailey-Babenzien, whose background spans fashion, music, and interior design, the couple created Noah as a brand focused not only on style, but also on storytelling, community, and purpose.

With stores already in New York, Tokyo, Osaka, and Seoul, Noah’s Los Angeles opening feels like a natural next step, one that perfectly connects the brand’s Northeastern roots with California’s creative spirit.