Los Angeles Launch Event Celebrates Goop Retail Partnership with Prakti
Pritika Swarup, Founder & CEO of Prakti, celebrated the launch of her company’s partnership with Gwyneth Paltrow’s modern lifestyle brand and retailer Goop, hosted at the Brentwood location in Santa Monica. Guests enjoyed personalized embroidery on Prakti meditation scarves, product samples, mini-facials, and more. Unique Floral Designs provided custom floral arrangements, while guests enjoyed HIYO and ZenWtr.
As the Founder of Prakti, Pritika is dedicated to spotlighting Indian beauty, emphasizing holistic well-being, and upholding the time-honored ayurvedic practices rooted in her family heritage, all while driving groundbreaking innovation in the beauty industry. This new retail relationship aims to make Prakti accessible to a wider global audience seeking clean, sustainable, clinically effective, luxurious skincare. Prakti will be launching in Goop stores across the country and online, marking the skincare brand’s first partnership with a major retailer in this capacity.
A selection of Prakti products will be available, including the MahaMask™, a pampering moisture treatment packed with the most hydrating, nourishing, and antioxidant-rich oils, butters and extracts to hydrate, brighten, and plump skin. Prakti’s other bestseller will be available, PaviPure™, which has been handpicked by Goop’s top editors for inclusion in their highly anticipated Mother’s Day Gift Guide. The PaviPure Warming Detox Mask is the first-ever non-drying clay mask with innovative push-pull technology that draws out even the deepest impurities while drawing moisture in for skin that’s noticeably detoxified, poreless, hydrated, and smooth.
For more information, please visit https://goop.com/prakti/
About Pritika Swarup / Prakti:
Pritika Swarup is an International Fashion Model, Philanthropist, and Founder & CEO of Prakti, an award-winning beauty & wellness brand rooted in the holistic principles of Ayurveda. Prakti combines the wisdom of Ayurveda with cutting-edge scientific innovation to craft clinically effective products that deliver instant results, and create an immersive, luxurious wellness experience. Our mission is to empower women globally to embrace their beauty through holistic self-care, fostering a journey of balance, passion, and fulfillment. Prakti is available online and recently launched with Gwyneth Paltrow’s modern lifestyle brand and retailer, Goop.