Introducing Gucci Towards The Sun
As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.
Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive-inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.
The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. Stills and video capture a cast of characters partaking in a series of activities on the quaint northern tip of Cape Cod, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel.
Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Julie Greve
Make up: Lauren Reynolds
Hair: Alex Brownswell
Within the Gucci Love Parade collection, the Towards the Sun selection presents women’s and men’s ready-to-wear, bags, shoes, and accessories envisioned for days spent by the sea.
The women’s ready-to-wear selection proposes classic summer elegance with muslin slip dresses in muted or colorful prints and lace details. The lineup also features swimsuits, including a single-strap one piece with a bright and tropical print, as well as a black bikini enriched with Interlocking G hardware.
The men’s ready-to-wear ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. For the bag category, the House’s GG Marmont, Gucci Diana, and Gucci Horsebit 1955 from the Beloved lines are reinterpreted with the codes of the collection. For example, the GG Marmont marked by the gold GG hardware is updated with a seersucker top flap and the GG monogram woven from a raffia-effect fabric. The Gucci Horsebit 1955 is also redefined by the raffia-effect GG motif outlined with a leather trim. With its defining bamboo top handles decorated with leather bands, The Gucci Diana features a blue and natural houndstooth pattern woven in raffia-effect fabric. Exclusive designs will also be offered regionally, including Gucci Bamboo 1947 bags in Japan and the Gucci Jackie 1961 in the USA. Progressing the House’s legacy in luggage, the collection offers a travel tote bag in two sizes defined by two green-red-green jacquard Webs, along with a red and green Interlocking G.
A variety of summer shoes including sandals, mules, loafers, and slip-on sneakers feature the GG monogram woven from raffia-effect material. Hats, belts, and chain wallets are also reimagined with the defining elements of the collection.