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Inside Mona Kattan’s Star-Studded KAYALI FREEDOM Launch in Los Angeles – Featuring Kali Uchis

November 7, 2025 Alexandra Tuil

Last night, Los Angeles shimmered with empowerment, self-expression, and scent storytelling as Mona Kattan, founder of KAYALI, unveiled her most personal fragrance collection to date: FREEDOM. Hosted at nya WEST, the exclusive celebration drew a dazzling crowd of celebrities, creators, and beauty insiders for an evening that captured the essence of individuality and transformation.

Among the notable guests were Chriselle Lim, Chris Collins, Teri Johnson, Leah Halton, Sol Pacheco, and Fai Khadra , with a surprise live performance by Grammy Award-winning artist Kali Uchis. Mirroring the duality and creative freedom at the heart of FREEDOM, Kali lit up the night with her bilingual artistry and fearless self-expression, making her the perfect muse for KAYALI’s newest chapter.

Photo credit: Getty Images / Vivien Killilea

“Freedom is more than perfume, it’s a reminder to embrace who you are, unapologetically,” Mona shared during her heartfelt welcome. “Our tagline, Find Your Light, comes from something deeply personal to me, it’s about discovering your inner power and letting it guide you.”

The immersive experience invited guests to explore KAYALI’s FREEDOM Collection, a series of four musk-based scents that reflect Mona’s personal journey and emotional evolution:

  • Freedom Musk Bouquet | 27
  • Freedom Musk Santal | 34
  • Freedom Musk Matcha | 45
  • Freedom Musk Latte | 41

Each scent was showcased through interactive installations celebrating empowerment, self-acceptance, and the art of scent layering, the signature hallmark of KAYALI.

LOS ANGELES, CALIFORNIA – NOVEMBER 06: (L-R) Kylie Oguma, Sol Pacheco and guests attend KAYALI Freedom Launch Event at Nya Studios on November 06, 2025 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for KAYALI)

Since its launch in 2018, KAYALI meaning “my imagination” in Arabic has become Sephora’s #1 fragrance brand, rooted in Mona’s passion for craftsmanship, Middle Eastern heritage, and the ritual of fragrance as an expression of love and identity.

The FREEDOM Collection officially launches November 18th at Sephora and us.kayali.com, with an exclusive preview on the Sephora App across the US, UK, Europe, and the Middle East starting November 16th.

Follow the conversation: @Kayali, @MonaKattan, #KayaliFreedomCollection, #FindYourLight

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