@audrinapatridge and Medicube Global Creative Director Sir John

CREDIT: WILL T YANG

The buzzy Korean beauty brand brings its latest skincare technology, haircare innovations and a seriously Instagrammable wellness experience to Los Angeles through September 27.

Los Angeles got a major dose of K-beauty this week as Medicube brought its Wellness Club X2 to Melrose Avenue, kicking things off with a VIP preview on September 24 before opening its doors to the public for the weekend.

BELLO was invited inside for an early look and from the moment we walked in, it was clear that this wasn’t your typical beauty pop-up.

Part skincare discovery, part wellness club and part immersive playground, the space brings medicube’s universe to life with personalized skin analysis, hands-on beauty-tech demonstrations, colorful smoothies, interactive photo moments and plenty of products to discover.

At the center of it all is the Booster Pro X2, medicube’s next-generation 7-in-1 skincare device. Guests begin their visit with a short questionnaire focused on their skin concerns and preferences before receiving a recommended Booster Pro X2 mode, along with a personalized wellness card and badge. From there, visitors can learn about the different modes and experience the device firsthand.

The Booster Pro X2 expands medicube’s at-home beauty technology with seven skin solutions, including Booster, Air Shot, MC and Derma Shot modes alongside newer Dual, Mask and AI-powered personalized care options.

The VIP preview also brought out a familiar LA crowd. Audrina Patridge, Malika Haqq, Khadijah Haqq McCray, Natalie Halcro and medicube Global Creative Director Sir John were among those celebrating the opening and exploring the space.

Malika Haqq ( @malika); Khadijah Haqq McCray ( @foreverkhadijah)

CREDIT: WILL T YANG

The Hair Accessory We Couldn’t Stop Looking At

While skincare may be at the heart of medicube, one of the discoveries that immediately caught our attention was the medicube x FOREVER CHERRY Ribbon Cherry Glass Hair Brush.

And yes, it’s as cute in person as it sounds.

The limited-edition $29 brush turns an everyday beauty essential into something you’ll actually want sitting on your vanity. Designed in translucent pink with a sculpted ribbon detail, it combines its collectible aesthetic with a four-layer bristle system created to gently work through tangles without harsh pulling.

The brush was designed to complement medicube’s Rosemary PDRN haircare routine, bringing the brand’s increasingly recognizable skincare-inspired approach into hair and scalp care. The Rosemary PDRN collection uses ingredients including rosemary, PDRN and amino acids, with products designed to support the scalp while helping hair appear stronger, smoother and healthier.

The idea is simple: care for the hair and scalp first, then finish by smoothing and polishing with the FOREVER CHERRY brush for that glossy, glass-hair effect.

Consider this one of the cutest beauty accessories we’ve spotted lately and one to look out for at the pop-up.

And About That Gift Bag…

No great beauty event is complete without a great beauty bag, and medicube absolutely delivered.

We left the VIP preview with a generous selection of medicube products to discover at home, giving us the chance to continue the experience long after leaving Melrose. Between the skincare, haircare and beauty discoveries, it’s safe to say the BELLO team had a great time — and we’ll be testing plenty of new additions to our routines.

For anyone who wants to experience Wellness Club X2 for themselves, there’s still time.

medicube Wellness Club X2
8250 Melrose Avenue, Los Angeles, CA 90046

Friday, September 25: 11 a.m.–7 p.m.
Saturday, September 26: 11 a.m.–7 p.m.
Sunday, September 27: 10 a.m.–7 p.m.

The pop-up is open to the public through September 27, with product discovery, Booster Pro X2 demonstrations, interactive experiences, shopping and more throughout the weekend.

For LA beauty lovers, consider your weekend plans made.