H&M x To All The Boys collab
A new collaboration for Netflix lovers…
H&M is targeting teenage fans of the “To All The Boys” Netflix series with a Spring collection and world-first Instagram filter.
The American teen romance film premiered in 2018, becoming one of Netflix’s most watched original movies with strong repeat viewings. Starring Lana Condor and Noah Centineo, Lara Jean Covey writes letters to all of her past loves, the letters are meant for her eyes only. Until one day when all the love letters are sent out to her previous loves. Her life is soon thrown into chaos when her foregoing loves confront her one by one.
In February, Netflix released a sequel, titled To All the Boys: P.S. I Still Love You, and a third film is currently in the works. Inspired by the style of the lead character, Lara Jean, the To All the Boys range includes sweet necklines and teen staples such as slogan tees, crop tops, a bright pink puff shoulder dress with empire waist and floral prints.
“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style. This new spring collection is our celebration of the rom coms, channeling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif t-shirts,”said Emily Björkeheim, H&M’s Head of Design Divided.
Girls, the collection is available on the website, click here. Set up on the brand’s Instagram channel, the campaign invites users to step inside Lara Jean’s room with a cutting-edge filter, virtually explore in 360 degrees, and see close-up details from the movie and the new H&M collection.
By Justine Duclaux