COS LAUNCHES SPRING SUMMER 2020 CAMPAIGN SHOT BY PHOTOGRAPHER ZOË GHERTNER
COS is pleased to present its Spring Summer 2020 campaign by acclaimed photographer Zoë Ghertner. The campaign explores a collection of elegant classics and deconstructed utilitarian references featured on models Freja Beha Erichsen, George Okeny and Yang Hao, styled by Hannes Hetta.
Featuring Ghertner’s naturalistic aesthetic, a conceptual array of unique textured close-ups and soft sculptural portraits highlight details of craftsmanship within the collection. The campaign illustrates an intimate study of character and garment interaction, characterized by understated styling and a distinctively candid direction.
The minimalist background complements the collection’s foundational color palette of natural ecru, soft neutrals and industrial light greys with accents of electric cyan, bold red and indigo blue.
Modernist garments are bound by technicality and innovation, reflected in-focus with a foiled high-twist shine fabric and coated denim. Movement is visualised by fluid, effortless draping and layered silhouettes.
Since 2007, London-based COS has remained true to its philosophy; to offer high-quality fashion collections comprised of wardrobe staples as well as reinvented classics, in keeping with the brand ethos of modern, timeless, functional and tactile design. Inspired by the arts, COS uses traditional methods and new techniques to form understated collections made to last. Committed to both timeless design and innovation, COS collaborates with established and emerging artists, galleries and creative studios. COS has enjoyed working on projects with the Dia Art Foundation, The L.A. Dance Project, The Chicago Architecture Biennial, The Guggenheim New York, and Design Miami and with artists such as Snarkitecture, Dorothea Rockburne, and Lee Ufan.cosstores.com
Image Courtesy of COS