Chanel for Him? The Maison’s Subtle Shift into Menswear

As Chanel embraces gender fluidity and male clientele, is a full menswear line on the horizon?

For over a century, Chanel has epitomized women’s fashion, with its iconic tweed suits, quilted handbags, and timeless elegance. Yet, in recent years, a quiet revolution has been unfolding: men are increasingly donning Chanel, and the brand is responding in kind.

At the 2025 Met Gala, themed “Superfine: Tailoring Black Style,” Chanel dressed male attendees like model Malick Bodian and stylist Ib Kamara in its signature pieces, blurring traditional gender lines. This move sparked speculation about Chanel’s potential foray into menswear. However, insiders suggest that Chanel’s strategy leans more towards embracing gender fluidity rather than launching a dedicated men’s line. Vogue Business

The brand’s history with menswear isn’t entirely new. In 2019, Chanel collaborated with Pharrell Williams on a capsule collection that included hoodies, sneakers, and jewelry, all bearing the “CHANEL – PHARRELL” label. This collection, while not a full menswear line, signaled Chanel’s openness to male fashion sensibilities. GQ

Moreover, Chanel’s boutiques have been discreetly stocking items appealing to male customers. Stores like Jeffrey and Dover Street Market have reported high demand for Chanel pieces among men, with items like houndstooth overcoats and ribbed sweaters selling out quickly. FANTASTIC MAN

The appointment of Matthieu Blazy as Chanel’s new artistic director in 2025 further fuels anticipation. Known for his craftsmanship and modern approach, Blazy’s upcoming collections are highly anticipated, with many wondering if he will formally introduce menswear to Chanel’s repertoire. Vogue Business+5AP News+5Vogue+5Vogue Business+1Vogue Business+1

While Chanel has not officially announced a men’s line, the brand’s recent actions suggest a strategic embrace of a more inclusive fashion narrative. As male celebrities and fashion-forward men continue to adopt Chanel pieces, the maison’s subtle shift into menswear reflects a broader industry trend towards gender-neutral fashion.