Beautycon 2024: A Celebration of Beauty, Innovation, and Empowerment in Los Angeles

Beauty lovers, influencers, and industry professionals gathered at the iconic Beautycon Festival in Los Angeles for two days of beauty, inspiration, and innovation. Held at the Los Angeles Convention Center, the event brought together a dynamic mix of beauty brands, influencers, and passionate fans to celebrate the latest trends and groundbreaking products in the beauty world.

Major beauty brands and indie labels alike used the event as a platform to introduce their newest products and connect directly with their audiences.

Now powered by Refinery29, the iconic beauty event included must-see, live interviews, insightful panel discussions, and unfiltered real talk from leading voices in beauty including Lili Reinhart, Saweetie, Law Roach, Sabrina Elba, JaNa Craig, Serena Page, Mariana Hewitt and Jonathan Van Ness, among others. The festival also hosted exclusive beauty product launches, interactive beauty lounges, and pop-up shops, making it a must-attend event for anyone passionate about all things beauty.

The event also highlighted the growing importance of beauty as a form of self-expression, with an emphasis on empowering individuals to embrace their unique looks and identities. Influencers, content creators, and beauty experts from around the globe took part in workshops and panel sessions, sharing their insights on everything from skincare routines to the future of sustainable beauty.

With a focus on diversity, equity, and innovation, Beautycon 2024 provided a platform for underrepresented voices in the beauty space. The event celebrated how beauty is constantly evolving, with new voices and fresh ideas pushing boundaries and challenging conventional standards.

Sloane Stephens, Law Roach and Saweetie

Lili Reinhart

Sabrina Elba and Danessa Myricks