Photography by Jennifer Johnson Photography.
From a dreamy green setup to a synchronized swimming performance, Celimax turned a skincare launch into a night to remember.
We got invited to spend an evening with Celimax at 1 Hotel West Hollywood, and let’s just say, it was not your average skincare event! We arrived ready to discover the brand’s latest beauty favorites, but ended up enjoying an experience filled with gorgeous displays, fun surprises, and plenty of moments worth capturing. If you love K-beauty as much as we do, this was the kind of night that makes you want to go home and rethink your entire skincare routine.
Photography by Jennifer Johnson Photography.
The event celebrated Celimax’s renewed Jiwoogae Heartleaf BHA Peeling & Exfoliating Pads. Inspired by Jiwoogae, a Korean word meaning “erase” or “wipe away,” the concept was all about leaving bad habits behind and making room for better skincare rituals. Beautiful green details, product displays, and an exclusive Ulta Beauty Gifting Suite brought the brand’s philosophy to life.
But the biggest surprise of the night? A synchronized swimming performance! Yes, you read that right. With music, movement, and guests singing and dancing along, it turned a beauty celebration into something truly unexpected and fun.
Photography by Jennifer Johnson Photography.
We also got to explore Celimax favorites like the Vita A Retinal Booster Shot, along with newer products such as the TXA Body Clarifying Pads and Vita A Dual Retinal Serum. The renewed Pore Relief Pads were the stars of the evening, but discovering the rest of the collection was just as exciting.
Photography by Jennifer Johnson Photography.
The guest list made the night even more special. Song of Skin founder Kelley Lui joined Celimax executives for the cake-cutting moment, while The Real Housewives of Beverly Hills star Crystal Minkoff, Shahs of Sunset star Mercedes Javid, and internet personality Teala Dunn were also there to celebrate.
And can we talk about the cake? Decorated with Celimax-inspired details, it was almost too pretty to eat. Between the greenery, glowing displays, and beautiful setting at 1 Hotel West Hollywood, every little detail made the event feel special.
We left feeling like we had experienced so much more than a skincare launch. Celimax brought beauty, entertainment, and community together in a way that made discovering new products genuinely exciting. It was one of those evenings where you come for the skincare, stay for the surprises, and leave with a camera roll full of memories.
