AMO x DONNI. Collab Launches October 8th
Clothing brands AMO and DONNI have collaborated to make a holiday collection that is the perfect group of essentials to add to your wardrobe this fall. The collaboration is a blend of the modern and stylish denim produced by AMO and the essentials made by DONNI. The combination of these two companies’ products results in elegant everyday looks that last.
In addition to feeling your best in these cute and comfortable clothes, these purchases will support women in the LA community. Founder Kelly Urban of AMO and Alyssa Wasko of DONNI are proud to provide a collection that will contribute 10% of proceeds to the Downtown Women’s Center in Los Angeles. With women’s rights being a major issue at the forefront of the political landscape in recent times and most importantly in the upcoming election, adding a piece from the AMO x DONNI collection is one way to support the fight for women’s rights and access to healthcare.
AMO, simply translated, is the Latin root word for love and it is fittingly applied to how the label’s founders and fashion industry veterans, Kelly Urban and Misty Zollars, feel about denim. Founded in 2014, the AMO label was born out of a fearless spirit and clear objective: to create the perfect pair of jeans designed by women who understand what women want. AMO’s goal is to bring back the true purpose of denim; to offer jeans that feel real, that get better with each and every wear, and that are so comfortable you never want to take them off. The result is a much needed and refreshing collection of new denim favorites that are timeless, yet decidedly modern and effortlessly cool (www.amodenim.com).
DONNI. elevates the essentials by eliminating the space between what you want and what you need, simultaneously making every day feel special. The core belief of the brand is that looking put-together while feeling comfortable is the ultimate luxury. Casual shapes in soft fabrics transition seamlessly from the home and into the world with subtle touches of luxury. DONNI.’s founder, Alyssa Wasko, created her own comfortable, comforting scarves to cope with the death of her father Donald. In 2009, Alyssa’s personal creative outlet grew into DONNI., named in memory of her dad. Drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand expanded into a full clothing and accessory line. Alyssa Wasko was named one of Forbes 30 Under 30 in the Art & Style category in 2019 (www.shopdonni.com).
By Aris Pangan