Air France’s La Première: Elevating Elegance Through Thoughtful Evolution
Air France has long set the standard for luxury air travel, seamlessly blending tradition with modernity. With the unveiling of its new La Première suite, the airline refines its flagship first-class experience, elevating every detail without losing sight of its heritage. More than a redesign, this transformation is an evolution—a natural extension of Air France’s legacy of sophistication, craftsmanship, and French art de vivre.
From the moment passengers arrive at Paris-Charles de Gaulle, La Première guests are immersed in a world of exclusivity. A discreet airport journey leads them to the private La Première lounge, where personalized service begins long before takeoff. Once onboard, a new era of comfort awaits, with a suite that redefines privacy, elegance, and innovation.
A Suite Designed for Absolute Privacy and Comfort
The new La Première suite is the longest on the market, designed to offer passengers an ultra-private, spacious retreat. Each suite spans nearly 3.5 square meters, with an adjustable modular seating system that transforms into a full-flat bed, paired with a dedicated ottoman for companion dining—bringing the intimacy of a Parisian salon privé to the skies.
Encased in floor-to-ceiling curtains, the suite offers an unparalleled sense of seclusion and refinement. Passengers are surrounded by five expansive windows, unique to Air France’s design, allowing natural light to flood the space. The color scheme is a contemporary interpretation of classic French elegance, blending soft grays, champagne gold accents, and subtle hints of Air France’s signature red.
Technological innovation further enhances the experience, with dual 32-inch 4K Ultra HD screens, Bluetooth connectivity, noise-canceling headphones, and wireless charging stations—ensuring effortless entertainment and convenience. Starting in summer 2025, the airline will also introduce ultra-high-speed Wi-Fi, redefining connectivity at altitude.
Jacquemus x Air France: A High-Fashion Approach to In-Flight Luxury
Luxury isn’t just about the destination—it’s about the experience, and Air France understands that style and comfort go hand in hand. To complement the La Première experience, the airline has partnered with renowned French designer Jacquemus to create an exclusive onboard loungewear collection.
The Jacquemus pyjama set, designed for effortless sophistication, offers a fusion of fashion and functionality, ensuring that passengers remain elegant even in relaxation. With Jacquemus’ signature minimalist yet striking aesthetic, this bespoke loungewear piece reflects the very essence of modern French couture, tailored for the most discerning of travelers.
Gastronomy at Its Finest: A Michelin-Starred Experience at 35,000 Feet
The culinary journey in La Première is a celebration of French haute cuisine, curated in collaboration with Michelin-starred chefs. Each meal is a gourmet experience, complemented by an extensive wine and champagne selection, featuring some of France’s most prestigious vintages.
The private suite’s intimate dining setup allows passengers to savor these delicacies in comfort, whether they prefer a quiet solo moment or wish to share the experience with a travel companion. The dedicated ottoman doubles as a guest seat, bringing the ambiance of a fine dining restaurant into the sky.
The Future of Bespoke Travel
Air France’s new La Première suite isn’t about reinvention—it’s about refinement. It represents an evolution of what has always made Air France first class the pinnacle of high-end travel.
By elevating privacy, luxury, and service to unprecedented levels, the airline continues to set new benchmarks for bespoke travel, ensuring that every journey is a seamless blend of timeless French sophistication and contemporary innovation.
For those who demand nothing but the best, La Première remains the ultimate expression of luxury in the skies.
images courtesy of AF