Black, white, silver and a jolt of neon: DKNY's Winter 2026 campaign reunites two of fashion's busiest faces for a second season in New York.
Iris Law and Amelia Gray are back together in front of DKNY’s camera, and this time they’ve brought a mirrored puffer jacket. The DKNY Winter 2026 campaign reunites the two models after their joint turn in the brand’s Fall campaign, and the city behind them is the one the label has always called home: New York.
A cold palette with a spark
The colour story is stripped down on purpose. Black, white and silver carry the collection, with neon accents cutting through like a taxi light in a snowstorm. It’s a downtown palette, built for people who walk fast and rarely check the forecast twice.
The clothes follow suit. The collection pairs urban-minded design with proper winter essentials: faux-fur pieces, bomber jackets, shearling-lined coats and knitwear. Then come the puffers, which clearly had their own meeting. There’s a mirrored version, plus mixed-material styles that set patent against matte finishes, so one jacket reads as both glossy and quiet depending on where the light lands.
Accessories round out the look: branded beanies, gloves and bags, each with its own distinctive detailing. Small pieces, but in a black-and-silver wardrobe they’re where the personality goes.
The same crew, a new season
DKNY kept the creative team from the Fall edition intact. Mikael Jansson photographed the campaign. Trey Laird handled creative direction, and Clare Richardson did the styling. Hair came from James Pecis, makeup from Hannah Murray. When a lineup works once, a label can be forgiven for calling it back, and the continuity gives the two seasons the feel of a single story told in two chapters.
Law and Gray carry that story well. Their return gives the campaign a sense of familiarity, like running into friends at the same corner you left them on, only now everyone’s in shearling.
Where and when
The clothes were already on shelves before the images landed. The collection became available on November 5 through DKNY’s official website and select retailers worldwide. The global campaign rollout started on November 6 across the brand’s owned channels, backed by social media, digital and outdoor advertising. That means the New York of the campaign is likely to turn up on a few real streets, too.
DKNY was founded in 1989 and takes its cues from New York’s culture, energy and street style. It belongs to G-III Apparel Group, which owns and licenses a portfolio of international fashion brands. Thirty-odd years on, the brief hasn’t changed much: make winter look like it has somewhere to be.