Oh, What Fun! Nordstrom Unveils the Ultimate Holiday Gifting Destination
This holiday season, Nordstrom transforms into the ultimate festive destination, bringing all the gifts, all the joy, and all the magic. With over a thousand curated gift ideas, immersive in-store experiences, and a touch of nostalgia, Nordstrom is redefining what it means to give (and receive) this season.
The Magic of Giving, Redefined
Launching its most joyful holiday campaign yet, “Oh, What Fun!”, Nordstrom invites everyone to rediscover the excitement of holiday shopping. The brand’s beautifully designed gift catalog nearly 100 pages strong features more than 800 must-have presents, from cozy winter essentials to sparkling beauty sets and toys for every age.
Online, the experience continues with over 110,000 gifting options and Nordstrom’s new AI Gift Expert in Training, designed to help shoppers find the perfect present with ease. Whether you’re shopping for a loved one or treating yourself, Nordstrom makes the process seamless and fun.
Festive Wonder in Every Store
Stepping inside a Nordstrom this season feels like entering a winter wonderland. Each store is home to a Holiday Gift Shop, showcasing 1,000 thoughtful gifts: 90% priced under $100 and 60% under $50. From cashmere scarves and slippers to beauty exclusives and kids’ apparel, there’s something for everyone on your list.
Dedicated Gift Experts are also on hand to offer personalized recommendations, ensuring every visit feels like a tailored experience. And for the first time ever, Santa himself will make appearances at every Nordstrom location, offering free photos for Nordstrom cardholders, courtesy of a partnership with Shutterfly.
The Season of Experiences
Beyond the gifts, Nordstrom is celebrating connection and community with more than 1,500 events across its stores nationwide. Expect festive breakfasts, exclusive Nordy Club member parties, and Glam Up Days to help shoppers get their holiday glow.
In New York City and Downtown Seattle, flagship stores are debuting special interactive spaces, including the “Oh, What Fun House”, an immersive, multisensory journey designed to awaken the joy of the season. The Seattle flagship will reimagine its beloved Santa Lane, while NYC’s Gift Shop at The Corner will feature exclusive finds, custom gift box bars, and personalization stations.
Check the full calendar of festive events!
A Campaign That Celebrates Joy
Fronted by Golden Globe winner Kyle MacLachlan as “The Gift Expert,” alongside comedian Atsuko Okatsuka and creative voices like Caleb Hearon and Recho Omondi, Nordstrom’s new campaign celebrates the playful, heartwarming spirit of holiday giving.
With its signature blend of style, warmth, and wit, Nordstrom once again proves that the art of gifting is about more than what’s in the box, it’s about the joy of sharing moments that matter.